Audience Analysis Paper Essay Example | Topics and Well Written Essays - 1000 words - 2

Audience Analysis Paper - Essay Example In the first place, it is necessary to consider the characteristics of the audience which can influence the communication. Admittedly, these characteristic features should be considered before the speaker starts working on the presentation. For instance, it is necessary to find out the number of listeners. This will enable the speaker to prepare the necessary quantity of visuals (Booher, 2002, p.48). Booher (2002) also points out that such data as â€Å"age, sex, race, religion, or political bent of the audience† are also important in terms of the preparation for the presentation. This information will assist the speaker to find the necessary communication channels with all members of the group. Booher (2002) states that it is essential to consider educational background of the audience as well. Apart from these characteristics it is also important to find out whether there are â€Å"taboo subjects or issues† (Booher, 2002, p.48). Thus, if the speaker touches upon some of such questions, the presentation effectiveness can be challenged since listeners (or even some of them) will not perceive the information or misinterpret it because of some prejudice. Sprague et al. (2008) point out that it is important to consider â€Å"specific speech situation†, i.e. the time of the meeting (p.100). The speaker should take into account whether the people had other meetings or this will be the first meeting they have, whether the audience is tired of listening or can easily perceive the information. Thus, the speaker can shape the communication and decide what style of speaking to choose (faster or slower) or whether to add some anecdotal stories which can let the audience get prepared for more important sets of information or not. The characteristic features which should be also considered may include many other points depending on each particular case. As has been stated above taking into account characteristics of the audience will enable the speaker to choose the right communication channels and use them more effectively. Sellnow (2004) defines communication channels as â€Å"the pathways through which messages are communicated† between the speaker and the audience and points out two major communication channels, auditory and visual (p.21). Both channels should be exploited during the in-person meeting since this will enable the speaker to communicate his/her information more effectively. For instance, the auditory channel is what the audience hears (Sellnow, 2004). Thus, the speaker should carefully choose words to make sure that his/her message has reached the audience properly. It is necessary to point out that intonation and the way of speaking is also important, so the speaker should speak loudly and stress important points with the help of intonation, stress, etc. Visual channels are also very important since they enhance the information received from the auditory channels. The visual channels include not only visu als like diagrams, charts, pictures and illustrations. They also include facial expressions, gestures, eye contact and even appearance (Sellnow, 2004). Thus, speaker’s gestures can be descriptive and explanatory, so the speaker can support the auditory channels and can be sure that communication is effective since the audience receives the messages. At this point

Renewable Energy in Canada Essay Example | Topics and Well Written Essays - 1000 words

Renewable Energy in Canada - Essay Example The second largest renewable source is wind that generates 1.6 percent of Canadian electricity. The third largest source is biomass with 1.4 percent share. Moreover, wind and photovoltaic energies are rapidly growing renewable sources in Canada. This paper briefly explores renewable energy and its contributions in Canada (NRCAN). Renewable energy is a kind of energy obtained from natural resources which can be renewed and regained within human lifespan, for instance, moving wind and sunshine. Numerous technologies and equipment are developed in order to exploit the potential natural resources. These equipments produce energy in the form of electricity, thermal energy, industrial heat, and transportation fuels (NRCAN). Canada's leading energy (renewable and other) resource is hydroelectric power. Most of this power is generated in water-rich and less populated Northern Canada in order to provide for urbanized South, for instance, Quebec's export to the U.S. Rapidly growing form of ren ewable energies are wind , solar, geothermal, and biomass. In 2009, Canada's generating capacity was 125,485 MW with 60 percent generated from renewable resources. Hydro power generation meets 90 percent of electricity demand in British Columbia and Quebec. However, British Columbia is a net importer while Quebec is a net exporter. Oil and natural gas resources are plentiful in Alberta and Saskatchewan, and Manitoba and Northern Ontario is rich in coal. On a national level, 20 percent generation is from nuclear source, 15 percent coal, and 5 percent is from natural gas source. Wind and solar energy are also gaining popularity through feed-in tariff (FIT). Enacted in 2009, FIT forced Ontario to trailing in North American market activity.FIT is supported by investor due to the money that flows upfront into the project (Wagman, 2011). It is estimated that Canada's generating capacity of 19,000 MW will retire by 2050.In addition, 45,000 MW generating capacity is required to meet the exi sting growth projects. Federal government's goal is to generate 90 percent of Canada's energy through non-emitting resources by the year 2020(Wagman, 2011). Ontario Power Authority (OPA) has signed 40 large-scale renewable energy projects under the province FIT program. These new projects include, solar, water, and wind projects which are expected to attract $3.04 billion in private sector investment. It will generate over 872MW renewable power, of which, 357MW is from 35 solar projects, 500KM from water project, and 615MW from four wind projects. It is claimed that these projects will produce 240 wind turbines and one million solar panels in Ontario. Canada's wind capacity is 3,549MW in 2011, and Ontario is the leading provider with1, 248MW or one third of the total wind energy production. Moreover, another one third is generated by Quebec (663MW) and Alberta (656 MW). Seven other provinces generate the final one-third of total energy. According to CanWEA, there is tenfold increase in wind energy production over the last six years (Wagman, 2011). Another comparatively untapped renewable technology is geothermal energy. Canada shares the same continental shelf and geology as Latin America, Mexico, and United States, and has other undeveloped 200 hot springs. However, federal government and provinces have failed to implement policies and regulations for further development of geothermal energy (Wagman, 2011). According to